SaaS Pricing Done Right: Part II – UX Research

SaaS Pricing Done Right: Part II – UX Research

Following the last blog, this is Part II, where we explore UX Research for developing SaaS Pricing Strategy: User Experience refers to how an individual feels when they interact with a product, service or system; whether that’s a website, app, device or even a system....
SaaS Pricing Done Right: How Strategy, UX Research, Product Management, and Behavior Science Work Together to Determine the Optimal Pricing

SaaS Pricing Done Right: How Strategy, UX Research, Product Management, and Behavior Science Work Together to Determine the Optimal Pricing

When it comes to setting the perfect price for a SaaS product, it’s not as simple as choosing a number and hoping your customers will pay it. The right price should feel very fair to your customers, show the value you’re delivering, and match your growth and revenue...
Align your Pricing and Price to Win. Outsmart the competition. Turn strategy into profit

Align your Pricing and Price to Win. Outsmart the competition. Turn strategy into profit

In this fast-changing and highly competitive world of contracting, your price can make or break a deal. No matter how strong your technical solution or past performance may be, if your pricing doesn’t hit the right mark; either by being too high, too low, or out of...
Secrets to Competitive Bidding: Reverse Engineering the Winning Price Point

Secrets to Competitive Bidding: Reverse Engineering the Winning Price Point

Reverse-engineering the winning sell rate can greatly enhance your bid strategy and Pwin by revealing the price point the government is willing to pay and how the incumbent contractor won the previous award or a similar contract. This price point, with necessary...